HCC – TBBO 3-28-2014

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Anthony Production of TBBO HCC 3-14-2014
TBBO Host Chris Krimitsos at HCC Dale Mabry Campus.


Darren Richards is a Vice President at Tucker/Hall. During his time at Tucker/Hall, Richards has worked on a variety of different clients – from those with marketing and branding needs, to those in crisis communications situations. He has recently been accredited in crisis communications by the Institute for Crisis Management in Louisville, KY.

Before joining Tucker/Hall, Richards was news director at WTSP-TV, the CBS affiliate in Florida’s largest television market. Under Richards’ leadership from 2005 – 2009, WTSP went through a dramatic and forward-looking branding process, positioning the operation as a leader not only on TV, but also on a variety of digital platforms such as online and mobile. In addition, Richards helped WTSP grow ratings in all TV newscasts. Throughout his career, Richards has been recognized with multiple Emmys, Edward R. Murrows, Associated Press and Society of Professional Journalist awards. In Tampa Bay, the WTSP-TV newsroom was consistently the most honored newsroom in Florida during Richards’ leadership.

Lisa Demmi is the Chief Communications Scientist at Lab3 Marketing, a full service marketing agency located in Tampa, FL. She is the former Founder of and Chief Creative Thinker at Cake Marketing Mechanics. A self-proclaimed marketer from birth (ask her parents), Demmi brings to the table 20+ years of experience in Marketing and Business Development. As Chief Communications Scientist and an experienced speaker, she is responsible for crafting marketing content for effective delivery of the Lab3 brand and marketing message. Demmi has always been a huge Social Media fan and still fondly remembers her first “Tweet.” Her specific strengths are creating specialized and custom campaigns for clients as well as forging strong business relationships. Social Media is the place she excels and clients like the Tampa Bay Technology Forum, Keller Williams Tampa Properties and Craig Latimer, Hillsborough County Supervisor of Elections have benefitted from her efforts.

Aakash M. Patel is the Founder and President of Elevate, Inc. In addition to his responsibilities in firm management, he helps clients in the areas of community relations, social media, target networking, public relations, and government affairs.

Patel’s diverse work background in journalism, government affairs, business development and public relations allows him to provide his clients with a variety of services that will help their organizations grow. Prior to starting Elevate, Patel served as the founding Director of Business Development for Chamber.com<http://chamber.com/>, an application based networking website for business professionals worldwide. After launching in 2010 with 5 members, Patel helped Chamber.com<http://Chamber.com/> grow exponentially to over 1.5 million members and the site is still growing today.

Joe Malinowski
Marketing Strategist, helping your company achieve the levels of exposure and success it deserves.

“I help companies and community organizations develop an online and offline marketing strategy that combines goal setting, tracking, and performance. Engagement is one of the most valuable components of your marketing. Who is engaging with you?”

Who I Help:

I work with business owners and marketing managers by collaborating on the development of their marketing strategy in order to allow them set goals, action plans, and to avoid “shiny object syndrome.”

What kind of marketing plan are you working with and what are the objectives? Or, if you haven’t developed a plan yet, what is holding you back?

Some Primary Services:

My team and I bring strategic thinking, as well as implementation to your business.

Our approach is to provide resources at a strategic level with stakeholders, a tactical level with management teams, and when the needs dictate, at an operational level.

Our services include:

♦ Strategic action plan and implementation guide designed to accelerate expansion, profitability and market dominance

♦ Editorial calendar creation outlining daily tasks, responsibilities, and goals of your marketing plan

♦ Platform setup and management of Social Media Channels, PPC (Search and Social), Direct Mail, Blogs, Online Directories, and Relationship Management Programs.

♦ Facilitation of Social Media Contests designed to spike engagement, develop an active audience, and grow a mailing list

♦ Website development and management

♦ Relationship management strategy- You worked hard to obtain for your clients, let us help you keep them and spread the good news of your products & service

♦ Being a second set of eyes … looking into your business for opportunities to build, grow or manage that may go unseen otherwise

Our typical relationship begins with a cup of coffee so we can better understand your business objectives, existing processes, and current plan of action to achieve these objectives.

Specialties:♦ Business Social Networking Marketing
♦ Social Networking Training for Businesses
♦ Business Social Networking Lead Generation
♦ Business Social Networking Workshops
♦ Business Social Networking Strategic Alliances
♦ Business Social Networking Webinars
♦ Social Network for Business & Joint Ventures
♦ Social Networking Training for Solopreneures
♦ Business Networking Event Host
♦ Business Social Networking Speaker
♦ Business Social Networking Implementer

Special Thanks to M. Beth Kerly (Business Instructor) & Andrew M. Gold (Business Admin Instructor) Produced by AnthonyKovic.com More at TBBO.org — at HCC Dale Mabry Campus.


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